Sabtu, 09 Maret 2019

SaTT is a utilitarian token like ERC-223

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What is SaTT?

The brief SaTT stands for “Smart token for advertisement transactions”. , managed by a smart contract. A smart contract is able to perform many tasks:

  • @Reward the user for viewing advertisements or product reviews.
  • @Provide advertisers with detailed and reliable statistics about the conversion of ads.
  • @Allows you to specify which actions to reward users: (click, view, review, like, repost ...)
  • @Allows the advertiser to choose the size of the reward, and accordingly plan their advertising budget.
  • @Thanks to the recording of all actions in the blockchain - data falsification will be impossible.
  • @The nature of the advertising campaign can be changed directly “on the go,” to test the response of the audience, and achieve the greatest efficiency.

All this saves money to the advertiser, which indirectly leads to a decrease in the cost of its services and products, while at the same time allowing ordinary users to earn money through ad views.

The Problem

Until now, there was no simple and effective offer to meet this need: it was human work, agency work. Advertisers and publishers in many ad networks must rely on centralized ad agencies without being able to verify the statistical results provided, which can be skewed making campaigns more expensive. In the case of a technical failure on a centralized platform, all ad campaigns stop working until the incident is resolved and if a centralized network is hacked, hackers can access all accounts in the system.

The traditional business model of traditional and centralized advertising agencies is based on a prohibitive cost of entry and monthly billing for the services provided. The minimum fee for using their interface ranges from several hundred to thousands of dollars per month and affiliate commission payments can take several months, resulting in significant transfer fees and can even be blocked in the event of a minimum billing bill.

Our Solution

The blockchain is a decentralized and distributed database that guarantees the integrity of data and transactions. Thanks to the blockchain, advertisers and their campaigns are not connected to each other. Thus, they are not all affected by hacking or malfunctioning. Thanks to the Smart Contract SaTT, ads and transactions are governed by modules of autonomous beings secured by the Ethereum blockchain. In the event of a malfunction of a module or Oracle, the integrity of other advertisers’ ads is preserved.

The transaction cost is divided between encryption and Oracle modules according to the needs. Therefore there is no minimum monthly billing. The competition between Oracle modules guarantees a high level of service and competitive rates. By using SaTTs, payments are immediate as soon as the success criteria are met. Payments are not subject to transfer fees or currency conversion fees, providing the industry with significant cost savings.
About

INFLUENCE MARKETING in the most common use of the term today, all practices that aim to use the recommendation potential of the influencers, most often used in the sense of digital influencer..

PERFORMANCE MARKETING encompasses the set of techniques by which the advertiser remunerates the advertising or marketing medium based on campaign results. These techniques are generally appreciated by advertisers since they theoretically limit the risk of unprofitable campaigns when the compensation model is defined well. This remuneration can be based on:
  • transactions billed to commission or to CPA ,
  • visits or clicks billed to CPC ,
  • various completed forms invoiced to CPA.
AFFILIATION MARKETING is part of the digital marketing industry. It works based on a payment model for affiliates (webmaster) for each targeted action performed for their clients (order, purchase, installation, etc.). Advertisers generally operate indirectly with affiliate networks (CPA Networks).

AFFILIATION NETWORKS (CPA NETWORKS) are affiliate marketing services that offer rewards to advertisers in the CPA model and provide a service for the creation of affiliate programs. The affiliate networks charge advertisers for customer actions, payment of commissions to affiliates and charge commissions for the service.

AN AFFILIATE (webmaster, publisher, advertiser, influencer) is a marketing professional (or a group of marketers under a single account in an affiliate network) that provide publicity for a product or service for advertisers and receives a monetary reward for the targeted customer action.

AN ADVERTISER, in this context, is the person encouraging affiliates to find customers by creating offers and paying for them (often through affiliate networks) for targeted customer actions corresponding to the conditions of the offer. TRACKING is the monitoring of the many campaign parameters in the affiliate marketing process. For example: time, source and number of targeted activities.

FRAUD, in terms of affiliate marketing, means the different ways to deceive the affiliate network and the advertisers in order to obtain a monetary reward. A variety of frauds can be implemented: emulation of targeted actions, spoofing the source of the customers introduced (cookie stuffing), tricking customers by using decoys to increase the probability of a targeted action (for example using a price significantly lower than the advertiser’s offer) and others.

THE LEAD is the targeted customer action in response to an advertising campaign: sales, order, call, registration, installation of the application, etc.

THE OFFER is an advertising proposal to attract targeted activities from advertisers or affiliate networks.

THE COMMITMENT is the concept of social commitment or commitment to social networks, usually meaning the set of interactions that can be generated on social publications (Facebook post, Snap, Tweet, etc.) organic or paid. Social commitment can therefore be translated as a «like», a comment, sharing or other forms of reaction offered by the different social networks.

Token
  • Ticker: SaTT
  • Platform: Ethereum
  • Token Type: ERC20
  • Available for sale: 68,000,000 SaTT (34%)
Financial
  • ICO Price: 1 SaTT = 0.42 USD
  • Accepting: ETH, BTC, Fiat
  • Soft cap: 3 360 000 USD
  • Hard cap: 28 560 000 USD
  • ICO Time: 01 May 2018 – 31 Mar 2019
  • Country: USA
Roadmap
  • April 2018
  • Pre ICO Launch.
  • May 2018
  • Crowdsale debut. SaTT Wallet Launch. ERC20 / ERC223.
  • June 2018
  • ATAYEN, Inc applications payable in SaTT. Emailing invoiced in SaTT.
  • July 2018
  • Store compatible SaTT for clients. PayBySaTT API. “Mission” SaTT Transaction.
  • September 2018
  • Oracles Google Analytics, Instagram Analytics, Youtube Analytics made by ATAYEN,Inc. Launch of campaign offer directory.
  • November 2018
  • Launch of the SaTT Smart Contract for advertising. Developer API launch. SDK.
Team
  • Gauthier BROS: CEO
  • Stéphanie CLEMENT: CTO
  • Samir KSIBI: Associate Partner
  • Geoffrey MOYA: Blockchain Expert
  • Jordan DELAGNAU: Marketing Director
  • Caroline POURCHIER: Chief Design / UX Guru
  • Mohamed BOUHAOUALA: Customer Service
  • Mohamed Aziz BEN REJEB: Lead Developer
  • Thamer BEN DHAFER: Computer Engineer
  • Soumaya DRIDI: Computer Engineer
  • Mohamed MEZLINI: Backend Engineer
  • Moez FEHRI: Web Developer
  • Wiem BOUTITI: Computer Engineerv
  • Nicolas ROY: Assistant Director
  • Rayhane GUESSMI: Administrative Assistant
Advisors
  • Barrak EL HOMAYSSI: CEO SRG
  • Laurent LELOUP: CEO Chaineum
  • David AZAR: Expert Marketing
  • Kanaway YUSINGCO: ICO Guru
  • Richard ESTEVE: Advisor
  • Jean Michel BILLAUT: Advisor
  • Nabil ASSAF: Advisor
  • Philippe ERB: Advisor
  • Joseph OUZIEL: Advisor

Conclusion

Instead of lengthy speeches about the prospects of the project, we will say only one thing: it took less than a day to collect HardCap on SaTT Token Pre-Sale. This proves that users are seriously interested in such a platform as SaTT Token, and are ready to invest in it.

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